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Moral
ambition
How to stop wasting your talent and start making a difference
A career consists of 2,000 workweeks, and how you spend that time is one of the most important decisions of your life. Still, millions of people are stuck in mind-numbing, pointless, or just plain harmful jobs. There’s an antidote to this waste of talent, and it’s called moral ambition.
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Who is Rutger Bregman?
About the author
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About the book
In spring 2025, Rutger Bregman will publish the English edition of his new book Moral Ambition.
A career consists of 2,000 workweeks, and how you spend that time is one of the most important decisions of your life. Still, millions of people are stuck in mind-numbing, pointless, or just plain harmful jobs. There’s an antidote to this waste of talent, and it’s called moral ambition.
Moral ambition is the will to be among the best, but with different measures of success. Not a fancy title, fat salary, or corner office, but a career dedicated to the best solutions to the world's biggest problems— whether that means tackling climate change, making pandemics history or fighting Big Tobacco.
In Moral Ambition, internationally bestselling author Rutger Bregman reveals how our conventional definitions of success are harming us and the planet, and shows how we can shift the focus from personal gain to societal benefit. In the process, he explains, we will join a growing movement of pioneers who are already living out this ethos. They're the builders, the problem-solvers, the doers who have chosen a path less traveled. A guidebook to finding that path for ourselves, Moral Ambition reminds us that the real measure of success lies not in what we accumulate, but in what we contribute, and shows how we, too, can build a legacy that truly matters.
A career consists of 2,000 workweeks, and how you spend that time is one of the most important decisions of your life. Still, millions of people are stuck in mind-numbing, pointless, or just plain harmful jobs. There’s an antidote to this waste of talent, and it’s called moral ambition.
Moral ambition is the will to be among the best, but with different measures of success. Not a fancy title, fat salary, or corner office, but a career dedicated to the best solutions to the world's biggest problems— whether that means tackling climate change, making pandemics history or fighting Big Tobacco.
In Moral Ambition, internationally bestselling author Rutger Bregman reveals how our conventional definitions of success are harming us and the planet, and shows how we can shift the focus from personal gain to societal benefit. In the process, he explains, we will join a growing movement of pioneers who are already living out this ethos. They're the builders, the problem-solvers, the doers who have chosen a path less traveled. A guidebook to finding that path for ourselves, Moral Ambition reminds us that the real measure of success lies not in what we accumulate, but in what we contribute, and shows how we, too, can build a legacy that truly matters.
'Moral ambition is a call to action for humanity to reevaluate our paradigms of success and impact in the world'
'Moral ambition is the rare read that might actually help you become a better person'
'Clear, brave, important and provacoative'